If you are having trouble driving traffic to your website, then you are not alone. The reality is that business is now conducted online more often than ever before. 
If everything is online, this means that you need to have a good website. Your website is quite literally your online presence, and if you expect to make any kind of sales or gains, then people need to visit your site.
Getting people to come to your website is one of the hardest aspects here, but it’s exactly what we are going to help you with. Here are the best proven ways to improve website traffic.
1. Have a Blog
One of the best things you can do to improve website traffic and increase visitors is to take advantage of blogging. Having a business blog is a really big deal, as it is shown to increase traffic by nearly 56%.
Furthermore, those businesses that blog also get nearly 100% more links to their site. The bottom line here is that it is about 1300% more likely that you will generate an ROI on your business site if you blog. Of course, it’s not just about having a blog, but providing value to the reader.
2. Evergreen Content Matters
For those who don’t know, evergreen trees are ones that never lose their leaves or needles throughout the year. This is also a common principle in the world of online marketing. In terms of your online presence, particularly your blog, having evergreen content means that it will always be relevant.
There are many topics out there that will always be of interest to a given audience, topics that remain true, relevant, and accurate.
On that note, there is plenty of content, such as a fleeting news story, which will only attract traffic while it is relevant but will quickly fall off the radar. This type of content needs to be avoided.
3. Social Media Marketing
The next great way to drive more traffic to your site is by utilizing social media marketing. The age of the influencer is upon us. Although it might sound odd, influencers have become a large part of the marketing machine, with businesses around the world using influencers to their advantage.
Just think about how some of the most popular influencers out there have tens or even hundreds of millions of followers. If you have a single one of these people advertise your products or services just once, imagine how much more attention you stand to gain.
4. Search Engine Optimization
Search engine optimization, otherwise known as SEO, is also crucial to the overall success of your website, especially as far as driving traffic from search engines is concerned. Did you know that Google and search results account for well over 60% of referrals to websites?
Essentially, this means that if Google doesn’t favor you, and if you don’t appear on those first few pages of search results, people likely won’t be able to find your site at all.
Over 93% of online visits and journeys start with search engines, thus showing just how important being relevant on these search engines is. To put this all into perspective, SEO drives about ten times more traffic to websites than social media campaigns.
5. Backlinks Make All the Difference
Yet another way to drastically increase website traffic is by getting as many backlinks as you can. Backlinks are when other websites have links that lead back to your site. Although getting a lot of backlinks can be somewhat difficult, guest posting and guest blogging are two great ways to go about it.
You may also reach out to various blogs and businesses to see if they are willing to link back to you. Remember, this is generally a mutual relationship that benefits both parties.
Conclusion
Although there are dozens of ways to increase website traffic, today we have covered five of the most important and useful methods. If you follow the tips listed above, increasing the traffic your site gets by several times should be easily doable. Find out how to earn an amazing income with affiliate marketing right here!
This is a guest post written by Soong Lum, If you wish to be considered for a guest post then please contact me.
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