The Single Marketing Mistake That is Causing Your Business to Fail

Do you ever wonder why people are against cloning? People are repulsed by the idea of eating genetically modified meat. Or, of people or even animals being studied in a lab to be mutilated and experimented on. Well, people are against cloning because it’s inauthentic. In many cases, it’s worse than telling a lie.

Yet, so many people in the Internet marketing business do it. They shadow their favorite YouTubers, or Internet marketing gurus, buying their products, and piecing everything together, creating their own Frankenstein products and website, hoping that traffic and conversions will breathe life into it. This never happens. Why? Well because it violates the first law of nature, and in business. What’s that law? You must always be yourself.

I made this mistake too. I followed the most famous and profitable marketers on the Internet. I bought thousands of dollars’ worth of products and created a Frankenstein of a website. I created a website that was so ugly, it gave my three-year old daughter nightmares. Yet, I was like the mad scientist Dr. Frankenstein himself.

I knew nothing about people, what they truly wanted, and desired. I knew nothing about their emotions, or why they bought, I just followed the rules. In turn, I created a monstrosity, a beast of a website that needed to be powered by the electrical currents of SEO.

I worked day and night, spinning articles, building backlinks, watching as my site rankings increased. It’s alive! I cried out in excitement when I finally got on the first page of Google. Only for my spirits to tank when I didn’t get one sale. Yes, you read that right. I had created a website, received over ten-thousand visitors with zero conversions and sales.

What went wrong? Well, I focused on search engines and backlinks and not on people. I made the same mistake Dr. Frankenstein did. He tried to create a replica of a human being, without fully understanding the human being. Instead, he created a monster, a hideous beast that scared people away, much like my website.

What’s the lesson here? Always start with people. You have to know who your audience is. You have to know what keeps them up at night. You need to pry, look for those push-button issues that propels them into action. Or, dig for emotions that will compel them to buy.

You can start by creating an avatar. An avatar is a short portfolio or snapshot of your ideal customer. Now, as you start to build your business your avatar will change. Yet, you need to know the people you are talking to. Are they educated? Are they blue-collar like me? Are they married? Do they have children? Are they experienced marketers who want to take their business to the next level? Or, are they newbies who are tired of the 9 to 5 grind, and are looking for a way out?

All these questions and more are very important. Why? Because the more you understand your end-user or your customer, the easier it will be to get them to convert. Now, you can do this one of two ways:

The first way is a bit difficult and really goes beyond my understanding. However, a lot of marketers find their ideal customer or end/user through testing. There is no better way to do this then with Facebook ads. Facebook ads allow you to target certain customers by age, interest, behavior, or even geographical location. Facebook ads can be great if you don’t know who your ideal customer is.

Yet, you know who your competitors are. If your competitors have a presence on Facebook, you can target their customers. Now, this process can be a bit tedious and expensive. However, once you have a winning ad, you can run it and make pretty good money.

The other way is to simply find a coach who has done all of the research for you. A coach who understands his audience created his or her avatar and knows which products convert and which ones don’t. I chose the second option, naturally. Simply because I work a full-time job, and don’t have time or money to experiment with Facebook ads. At least not yet. Besides, John Thornhill has already worked out the kinks and the bugs. He’s done all the heavy lifting and hard work.

Now, all I got to do is create a couple of videos, write a few blog posts, and live and learn from one of the best marketing gurus on the Internet. I can make money off of his affiliate products. With his guidance, I can even create my own products. And promote them to his list of subscribers. I don’t have to go at this alone. And neither do you. You can start today for just $1. And start building an online presence that people don’t run from, but love.

This is a guest post from Malik Ahmad, if you would like to be considered for a guest post please contact me.