The ‘Easy Button’ You Might Overlook

Did you know you can fill your website with quality, well-written, engaging content…

• For very little money
• With little effort
• Without giving someone else a valued backlink

Let’s face it – marketing any product or service is about sharing information and providing content. Whether you’re working online or offline you are sharing information about your business.

Not only is Content King . . . . Quality is Queen.

If you publish garbage, it is a reflection of the quality of your company, your information and your products.

When the only communication your potential customers have with you is the information you share on your blog, articles, forums and content sharing sites, that information has got to be GREAT.

What you write should engage your reader and instill confidence in your understanding of the topic. It should give them a reason to buy from you.

What if you have the ideas but struggle with the writing?

You need basic writing skills in an information-driven world, but you don’t have to be the next classic author or popular novelist.

You have several choices:

1. Writing it yourself takes time to research the content and write the articles. If you are speedy it can take about 30 minutes per article, and an hour or more if you aren’t.

2. Hiring a ghost writer can be costly. The price can range between $5.00 an article to $70.00 an article. Realistically, for a well-written, original 400-word article that doesn’t need editing from you, the cost will range from $35.00 – $45.00. Populate your blog with those articles and you’ll be broke before you make your first dime.

3. Using articles from an article directory requires links back to the author site. You’ll want to read the articles carefully to be sure they meet your standards. You’ll also need to include a link back to the author’s site. Not always a good idea for your conversions if people are clicking off your website.

4. Curating content from other sources is free, and is great for a couple of posts. These posts also must reference the source of the information, which again can lead people away from your site. This type of article shouldn’t be the foundation of your content unless you run a news site.

5. Personalizing quality private label rights (PLR) content for your blog is simple and easy. It might seem like more work than it is worth, and it is if you purchase poorly written content that has no research to back up the ideas. But quality content can often cost less than 50 cents per article and take less than 15 minutes to personalize.

Why PLR is a Clear Winner

a. You don’t link out to anyone else unless you want to.
b. You control the content because you can rewrite it and personalize it – something you can’t do with article directory content.
c. You can include curated content if you like, but it isn’t the foundation of your writing.
d. It is very cost effective and easy to use when you have a quality product.
e. It won’t take you an hour or more to produce.

Once You Have Quality PLR – What Can You Do With it?

Changing PLR content word for word is not necessarily what’s required – especially if you aren’t going after the first page of Google, creating a special report or sending it out in an ezine.

What does more for your overall reader satisfaction and branding is to add your personality to the content and ‘make it your own.’ The articles from PLR-Health-Wizard are produced so they are pretty much voiceless. And we do that with a purpose. They read with an authoritative approach but there isn’t a lot of personality because all of our members have different personalities. We want you to have content that works for you and your readers, and not for us.

To add personality and branding to your content, here are six things you can do quickly:

1. Add images. If you don’t have any that are copyright free, try Pixabay where you’ll find lots of images, vectors and photos that should meet your needs. There is no cost, but always read the terms of service before using any image. Do NOT just pluck an image from Google or Google Images without first checking the copyright status. It could land you in quite a bit of financial hot water when the owner catches up with you.

2. Add a personal story to the content to bring home the point of the article. Make it a real story, even if it isn’t yours. It can be something that happened to your mother, brother, sister, father, aunt, uncle or best friend. Include enough detail without sharing information that is too personal. We all love to connect with others, but don’t necessarily want to hear about the last fight you had with your spouse.

3. Change the conclusion of the article. Make it controversial. Tell a short story that ties in to your call to action. Make a conclusion that does not logically stem from the body of the article and then promise more information in the next post. This gives you the opportunity to actively ask the reader to get on your newsletter so they don’t miss the rest of the information.

4. Change the order the content is delivered. By switching the order of the paragraphs, you’ll need new sentences to link the paragraphs together. It’s a perfect way of injecting your own personality and creating a new perspective on the subject.

5. Change the format of the content. Instead of an article, make a video or a podcast. Put it in a PDF and share it on content-sharing sites. Gather more content on the same topic and put it into software. Do you have a non-English speaking audience? Then translate it!

6. Include extra content or resources for your readers. If you’re using content from PLR-Health-Wizard then each article already comes with links to places you can get more content. You can include links to research articles, calculators or tables of information for your readers. Giving links out to authoritative sites helps your SEO and lends more authority to your writing. You can also add some curated content to your articles – just be sure to reference where you got it.
Within just 15 minutes you can have an article ready for publication that reflects the personality, focus and quality of your own business and not someone else’s.

Before You Buy

Before you purchase private label rights, there are a few things you can do that will increase the potential you are buying quality work.

1. Does the owner engage with their customers? Is there an email address or help desk to get your questions answered? Writers who hide behind multiple links are going to be difficult to contact if you need a refund or have a question.

2. Is there a guarantee on the product? If the writer stands behind the product and offers a guarantee then there is a strong likelihood that the writer believes the quality is high and the potential for refund is low.

3. Will the owner/writer supply you with a sample of the content? Sometimes there is one available at the help desk, other times you might have to ask. In either case, it’s a good way to get a feel for the quality of the writing you’ll be buying.

4. Are there testimonials? Each testimonial should have the individual’s name and some indication of their location.

5. Do the Terms and Conditions for use of the private label rights meet with your needs? Some writers place strict limitations on the use of their product and others let you do just about whatever you would like. One is not better than the other. What matters is that the method you want to use is covered by the Terms and Conditions.
The reason to use PLR is to reduce the time, effort and energy to produce quality content while at the same time reducing your overhead costs. If you can’t accomplish that, then you haven’t found the right package for you!

Gail Trahd is the owner and primary writer at PLR-Health-Wizard. She produces referenced content and currently has a full-package WSO in the weight loss market. This content package is designed to build your list from optin and special report to autoresponder series, social network posts and email sales copy.