Repurposing content involves taking existing assets such as blog posts, videos, or podcasts, and transforming them into fresh, SEO-optimized content that can reach a wider audience and improve your search engine rankings.
Benefits of Repurposing Content 
Firstly, it saves you time and resources. It allows you to work with existing material, reducing the time and effort required.
Secondly, repurposing content improves your search engine optimization (SEO) efforts and repackaging your content in different formats and sharing it across multiple platforms.
Lastly, repurposing content helps you reach a wider audience. Not everyone consumes content in the same way. Some people prefer reading blog posts, while others enjoy watching videos or listening to podcasts.
Repurposing Content Statistics
According to a study by the Content Marketing Institute, 29% of marketers believe repurposing content is the most efficient content marketing tactic. Another study by SEMrush found that repurposed content receives an average of 75% more shares than newly created content.
Identifying Existing Assets for Repurposing
Look for pieces of content that have performed well in terms of engagement or have valuable information that can still be relevant to your audience.
Start by reviewing your blog posts, videos, podcasts, or any other content you have created that have received high levels of engagement.
You can also look for evergreen content that is still relevant and valuable. Evergreen content is content that remains fresh and useful over time.
How to Repurpose Blog Posts
One effective technique is to turn a blog post into an infographic. Infographics are visually appealing and easy to digest, making them highly shareable on social media platforms.
To repurpose a blog post into an infographic, identify the key points and data from the post.
Another way to repurpose blog posts is by creating a slide deck presentation. Take the main points from your blog post and transform them into a visually engaging slide deck using presentation software like PowerPoint or Google Slides.
You can also repurpose your blog posts into email newsletters.
How to Repurpose Videos
One way to repurpose videos is by extracting audio from them and creating a podcast. You can then distribute your podcast on platforms like iTunes, Spotify, or SoundCloud.
Create short teaser clips for social media. Cut shorter segments from your video and create engaging clips.
You can also repurpose the content of your videos into blog posts. Transcribe the video content and edit it into a blog post format.
How to Repurpose Infographics
One way to repurpose infographics is by creating blog posts or articles around them. Take the key points and data from the infographic and expand on them in a written format.
You can also repurpose infographics into social media posts. Break down the information from the infographic into bite-sized chunks and create multiple social media posts. Each post should focus on a specific point or data from the infographic.
Another technique for repurposing infographics is to turn them into video animations. Use tools like Powtoon or Adobe After Effects to transform your infographic into an animated video.
How to Repurpose Podcasts
Repurpose podcasts by transcribing them and turning them into blog posts or articles. Add headings, subheadings, and visuals to enhance the content.
You can also repurpose podcast episodes into social media posts. Take key quotes or interesting moments from the podcast and create visually appealing graphics. Include a link to the full episode.
Compile several episodes into themed playlists or series. Identify a common theme or topic among your podcast episodes and create a playlist or series.
So, don’t let your existing assets gather dust. Start exploring the power of repurposing and watch your online presence soar.
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This is a guest post written by Diane King, If you wish to be considered for a guest blog post then please contact me.
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