How to Use Pinterest for Driving Traffic to Your Website

Pinterest is often overlooked as a tool for driving traffic, but for affiliate marketers and website owners, it can be a goldmine. With over 400 million active users, Pinterest operates like a visual search engine, helping users find inspiration, ideas, and products. It’s particularly effective in niches like food, fashion, home décor, travel, and digital marketing.

If you’re new to using Pinterest as a marketing tool, this article will show you step by step how to leverage Pinterest to drive traffic to your website and boost your online business.

Step 1: Set Up a Business Pinterest Account

The first step is to create or convert your existing account to a Pinterest Business Account. This unlocks several features you’ll need, including analytics, promoted pins, and the ability to verify your website. Verifying your website is important because it tells Pinterest that your account is legitimate, and it allows you to track which pins are driving traffic to your site.

To set up your business account:

Sign up for a free business account or convert your existing one by going to Pinterest’s Business page.
Verify your website by following Pinterest’s instructions. This will add your website URL to your profile, which builds credibility with users.

Step 2: Optimise Your Pinterest Profile and Boards

To attract followers and potential traffic, you’ll want to make sure your Pinterest profile is optimised. Choose a username that represents your business or niche and write a bio that clearly states what you do and what your website offers. Use keywords in your bio so that people searching for your niche can easily find you.

Next, create Pinterest boards that are relevant to your target audience and aligned with the topics on your website. Each board should have a clear title and description. For example, if you run a blog about home décor, create boards titled “Living Room Inspiration” or “DIY Home Projects.” Be sure to include keywords in your board titles and descriptions to help Pinterest users find your content.

Step 3: Create Eye-Catching Pins

Pinterest is a visual platform, so the success of your content depends on how attractive and engaging your pins are. Here’s how to create effective pins:

Use High-Quality Images: Make sure your images are clear, bright, and vertical. Pinterest recommends a 2:3 aspect ratio for pins.
Add Text Overlays: Text on your pins can help explain what your pin is about at a glance. Use bold, easy-to-read fonts that attract attention.
Brand Your Pins: Include your logo or website URL in your pin designs to build brand recognition.

You can use free design tools like Canva to create professional-looking pins. Once your pins are ready, link them back to your blog posts, product pages, or landing pages. Be sure to write a keyword-rich pin description that tells users what they will get when they click through to your website.

Step 4: Pin Regularly and Consistently

Consistency is key to building traction on Pinterest. Aim to pin regularly, around 10-20 pins per day, but this doesn’t mean you need to create new content daily. You can pin a mix of your own content and other users’ pins related to your niche. Pinning frequently helps your content stay visible in Pinterest’s feed and increases the chances of your pins being shared by others.

You can schedule your pins using tools like Tailwind, which is an official Pinterest partner and allows you to plan and publish pins automatically.

Step 5: Use Keywords for SEO

Pinterest functions similarly to a search engine, so Pinterest SEO is crucial. When you’re creating pin titles, descriptions, and board names, use relevant keywords that people in your niche are likely to search for. You can find popular keywords by using Pinterest’s search bar or tools like Ubersuggest.

Incorporating keywords into your profile, pins, and boards will help your content rank higher in Pinterest search results, driving more traffic to your website.

Step 6: Join Group Boards and Tailwind Tribes

One of the fastest ways to increase your reach on Pinterest is by joining group boards and Tailwind Tribes. Group boards allow you to collaborate with other Pinterest users by sharing content on a shared board. By joining a group board relevant to your niche, your pins can be seen by thousands of people.

Tailwind Tribes are similar but are part of the Tailwind scheduling tool. When you share your pins in a tribe, other members can choose to re-pin your content, giving you even more visibility.

Step 7: Monitor Your Analytics

Once you’ve started pinning, use Pinterest Analytics to monitor the performance of your pins. Analytics will show you which pins are getting the most impressions, clicks, and saves. Pay attention to the types of content that resonate most with your audience and create more pins around those topics.

You can also track how much traffic Pinterest is driving to your website through tools like Google Analytics. This helps you fine-tune your Pinterest strategy over time.

Done-for-You Business Opportunity: A Shortcut to Success

While driving traffic through Pinterest is a highly effective strategy, setting up and managing your own affiliate marketing business can be time-consuming. If you’re looking for a faster way to get started, consider a done-for-you business opportunity. These programs provide everything you need, including: